Meta and Instagram ads for local businesses

Dominate your city.Book workevery week.

We build the ads, shape the content, and show you what closed. Roofing, remodeling, turf, garage doors, anything local.

See if we're a fit Or call 602-671-7572

80+
local businesses scaled
~$200k
closed from Instagram, one tile contractor
5.4x
return on ad spend, excluding giveaways

80+ local businesses scaled

Distinct Designs Construction
All Star Renovations
Canyon State Remodeling
State 48 Garage Doors
Dirty Turf
Coyote Color
Pristine Turf Cleaning
Innovative Designs
AZ Blinds

RoofingRemodelingFlooringGarage doorsLandscapingPaintingTurfConcrete

Client wins

Texts from owners the week their ads went live

Exactly as they came in. No cropping, no colour correction.

Closed from ads

around

$200,000

closed from Instagram, per Tyler's own tally

up to

$144,000

closed with the system

Single jobs

$86,000

job landed, more in the pipeline

$30,000+

biggest ticket yet, four garage doors

Return on spend

5.4x

return on ad spend, excluding giveaways

31x

improvement on the giveaway a year later

Swipe

Client message reporting a booked job from Instagram ads

Start here

Which one of these is you?

Tap the one that fits. We will tell you what we would do about it.

What we do about it

You get a tap you can turn

Referrals cannot be turned up when you need a busy May. Ads can. We point spend at the zip codes you want, harder in a slow month, softer when you are full.

5.4x

return on ad spend for a home services client, excluding giveaways

See if we're a fit Or call 602-671-7572

What we do about it

You see the account, not a slide

Spend, leads and booked jobs in your inbox every Monday, from your own ad account. When something is not working we say so early, including when it is our fault.

80+

local businesses running on this, most of them still running

See if we're a fit Or call 602-671-7572

What we do about it

Your finished work becomes the ad

We tell you what to film on the jobs you are already doing, then cut it and run it in your city. The actual roof, the actual crew. Not stock.

$6k

of ad spend returned $50,000 for a garage door company

See if we're a fit Or call 602-671-7572

What we do about it

Stop being the cheap bid

When a homeowner sees your standard before they call, the conversation starts somewhere other than price. Not more quotes. Bigger ones, from people who already want you.

$86,000

single job landed by a contracting client, with more in the pipeline

See if we're a fit Or call 602-671-7572

What we do about it

You get a tap you can turn

Referrals cannot be turned up when you need a busy May. Ads can. We point spend at the zip codes you want, harder in a slow month, softer when you are full.

5.4x

return on ad spend for a home services client, excluding giveaways

See if we're a fit Or call 602-671-7572

Tyler Smerz

Founder

From the founder

Tyler ran a contracting company before he ran ads

I scaled my own cabinet and flooring company from zero to $500K in six months with an eight person team, so I know what a slow month feels like when payroll is Friday. Then I put six figures of my own money into consulting, systems and ad spend to learn what actually books work.

We spend our own money running these same ads and testing new creative in real local markets before any of it goes near your account. I have also sat down and filmed long form interviews with our clients, because I would rather you hear it from them than from me.

Read the rest of the story

Before this: Ran his own cabinet and flooring company
Built that to: $500K in six months, eight person team
Own audience: 40,000+ followers, 50M+ views
Based: Phoenix, Arizona

Carter Milutinovics

Director of client success

Handles onboarding, weekly check in calls, and day to day questions. You get her directly, so you never get routed to an account rep.

See if we're a fit

How it works

Clients are booking calls within the first two to three weeks of launching.

Most of the work is front loaded into the first few weeks. We work like your in-house marketing department, without the payroll.

Paid acquisition

Offers, targeting and creative on Meta and Instagram. Local leads, not random clicks.

Content that converts

You shoot on the jobs you already have. We tell you what to point the camera at, then cut it and run it.

Systems to scale

Follow ups and tracking, so nothing sits unanswered and you can see what the spend returned.

On camera

Owners on camera, walking through their numbers

Full length interviews. No actors, no scripts, no highlight reels.

Straight answers

The questions we get on every first call

Including the ones about money.

It works if you already have a crew, a service area, and jobs coming in. We run this for roofing, remodeling, flooring, garage doors, landscaping, painting, turf and concrete. If you are starting from zero with no truck and no license, we are not the right fit yet.

We do not replace referrals, we add to them. The problem with word of mouth is you cannot turn it up when you need a busy May. Ads you can turn up, turn down, and point at the zip codes you actually want to work in.

Most of it is front loaded into the first few weeks: setting the offer, standing up the ads and lead flow, building the content plan, and wiring up follow ups and tracking. After that most clients spend under an hour a day checking leads, replying to messages and looking at how the campaigns are doing. We build the campaigns and write the ads. The content is yours to shoot, and we tell you exactly what to point the camera at.

Two things. We work only with local service businesses, so we are not guessing at your customer. And we run and test these ads with our own money in real local markets before we point them at your account. You also get a Slack channel with real people in it.

Less than the $24,000 to $48,000 a year an agency retainer starts at, and less than a full time marketing hire. The exact number depends on your market and ad spend, so we go over it on the call. No long contracts.

You can. It usually costs a year and a bad hire to find out. Good media buyers are expensive, hard to manage, and most have never marketed a local service business. Learning it yourself means paying Meta tuition on your own ad account while your competitor books your jobs.

It happens, and we have partnered with specialists who get accounts reinstated, or set you up with a new one that is compliant and ready to run.

Next step

Fifteen minutes, and you will know if this is worth doing

If the numbers do not work in your market we will say so on the call, rather than sell you a retainer.

See if we're a fit Or call 602-671-7572

Client proof

Messages from local business owners, transcribed exactly as they were sent.

$200,000
closed from Instagram, per Tyler's own tally
“Just finished up a 13k tile project from an Instagram lead from the ad. In the middle of an 18k project closed 2 weeks ago. System works.”
Tile contractor
$144,000
closed with the system
“Thanks guys, up to 144k with this system.”
Remodeling contractor
5.4x
return on ad spend, excluding giveaways
“I dove into our numbers excluding our giveaway stuff. Our normal ad gave back a 5.4x ROAS.”
Home services client
$86,000
job landed, more in the pipeline
“Landed an 86k job. Couple more in the pipe too. Time to up ad spend.”
Contracting client
$30,000+
biggest ticket yet, four garage doors
“Just sent out another 10k estimate and putting together our biggest ticket yet, 30k+ for a custom home builder with 4 garage doors. Also scaled up our ad spend after closing more repair jobs this week.”
Garage Door Repair Phoenix
31x
improvement on the giveaway a year later
“Giveaway results with Pluto versus without Pluto a year ago. A year later after partnering with us and they got 7,742 in one week.”
Dirty Turf · @dirtyturf

See the filmed interviews